Free Markup Calculator

Free Markup Calculator

Calculate markup percentage, profit, and selling price from your product cost. Useful for retailers, wholesalers, freelancers, and online businesses.

Cost Price
$100.00
Selling Price
$150.00
Profit
$50.00
Markup
50.00%
Profit Margin
33.33%

Markup vs. Profit Margin

Markup is the percentage added to your cost to determine the selling price.

Profit Margin is the percentage of your selling price that represents profit.

For example, a $100 product with a 50% markup sells for $150. The resulting profit margin is 33.33%.

Markup Formula:
Markup % = (Selling Price − Cost Price) ÷ Cost Price × 100

Selling Price Formula:
Selling Price = Cost Price × (1 + Markup % ÷ 100)

Frequently Asked Questions

Common questions about markup, pricing, profit, and how to use our free markup calculator.

What is markup?

Markup is the amount added to the cost of a product or service to determine its selling price. It is usually expressed as a percentage of the original cost.

How do I calculate markup?

Markup percentage is calculated by dividing the profit by the cost and multiplying by 100. For example, if an item costs $50 and you sell it for $75, the $25 profit represents a 50% markup on the cost.

How does the markup calculator work?

Enter your product cost and desired markup percentage. The calculator determines the markup amount and calculates the resulting selling price based on the figures you provide.

Is this markup calculator free?

Yes. The markup calculator is free to use and does not require registration. You can calculate markup and selling prices directly in your browser.

What is the difference between markup and profit margin?

Markup measures profit as a percentage of cost, while profit margin measures profit as a percentage of the selling price. Because they use different bases, a 50% markup does not equal a 50% profit margin.

What is the difference between markup and margin?

Markup is calculated from the cost of an item, while margin is calculated from the selling price. Understanding the difference is important when setting prices and evaluating profitability.

How do I calculate a selling price using markup?

Convert the markup percentage to a decimal, multiply it by the product cost to find the markup amount, and then add that amount to the original cost. For example, a 30% markup on a $100 cost produces a $30 markup and a $130 selling price.

Can I use a markup calculator for ecommerce pricing?

Yes. A markup calculator can help ecommerce sellers estimate selling prices for products after considering their acquisition or purchase cost. Other expenses such as shipping, marketplace fees, advertising, taxes, and payment processing may also need to be considered.

Can I use markup for services?

Yes. Markup concepts can also be applied to services when determining a price based on underlying costs. Businesses should consider labor, materials, overhead, operating expenses, and other relevant costs when setting service prices.

What markup should I use for my business?

There is no single markup percentage that works for every business. The appropriate markup depends on your costs, industry, competition, operating expenses, customer demand, and desired profitability.

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